Write honest headlines to get clicks and conversions
Oct. 29, 2015
Betrayal—it’s what you feel when you click on an article and realize it’s not what its headline promised it would be.
I hate that feeling, but what I hate even more is that I feel it so frequently. I understand why click bait headlines seem like a good idea: Pageviews are great for your confidence, and often higher-ups can be sold on any high number they’re told is significant.
But, pageviews don’t mean anything if your visitors aren’t reading what you’re writing and converting into customers. Your content is purposeful; your clicks should be, too.
Clicks start with a headline. It needs to be catchy, and it helps if there’s a killer image to help capture your visitors’ attention. Being catchy without being bait-y can be tough (and boy, do some websites make it look impossible!). Here’s how to write headlines right:
KingSumo Headlines is AppSumo’s latest offering. It allows you to A/B/X test as many headlines as you want. The tool automatically rotates between all the headlines you input, and then uses the data it gathers on each headline’s performance to pick your best title for web traffic optimization. The data is accessible to users, so you can track how you’re doing with zero fuss. It costs $99 for lifetime use for sites with a combined total of 50,000 visitors per month. (Yep, you can use one app purchase on multiple sites.) I haven’t tested this yet myself, but it’s on my radar—and it should be on yours, too.
Your turn! What are your headline gripes? What are your favorite tricks? Share them with me on Instagram @seebrittwrite.