Personal stories draw readers into your content marketing and help them form a relationship with you. But what’s the step-by-step process for turning a story into a piece of relevant content? Here’s how to write a blog post from your personal experiences.
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Writer’s block is not being able to find the words to express your ideas. This is something different. My blogging struggle is about dealing with change in my business. Here’s how I deal with it (and how you can, too).
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Clickbait is the “extra” of the blogging world. It’s the awesomesauce accompaniment to your regular content. It’s the marshmallow fluff in your favorite sandwich. But clickbait has a reputation, too. Is it worth your while? Yes. This is why clickbait works.
read more ›Blogging How to write an evergreen blog postA guide to writing blog posts that are always relevant (and packed with personality)by Brittany TaylorLast updated June 19, 2019 ☰ menu “All employees trained by Mr. Miyagi!” That’s what was on the car wash sign when I drove by.That’s Mr. Miyagi of 1984’s The Karate Kid’s “wax […]
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3 lies business owners who write bad blog posts tell themselvesMay 18, 2016 Have you written really bad blog posts? Let’s be honest, you guys. And honestly: I’ve written some really bad blog posts in my day. I knew they were bad when I conceived them. I knew they were bad when I wrote them. […]
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“Just blogging” doesn’t work, and this is whyMay 13, 2016 I want you to hear this: You don’t have to get it right the first time to get it right. My last three years as a business owner have been a lot of trial and error. At the end of 2015, I decided to call […]
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2 steps to stop losing readers because of content holesMar. 23, 2016 Once upon a time in a city approximately 575 miles away, I worked at a magazine. One day, while working at this magazine, I had the brilliant idea to audit our online content. My boss was thrilled. She OKed the effort and I […]
read more ›The ultimate guide to turning a good idea into a great blog postMar. 10, 2016 How many people read the first 50 posts I published eons ago? One—me. My problem was that I was writing for me, not for my audience. People would click in and click out. My bounce rate and time-on-page were ghastly. […]
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The best reason to blog your blogging schedule and not publish a postFeb. 26, 2016 Last week, I didn’t publish a post. I came close. The post I almost published is saved on my hard drive, right next to the Word Document containing this one. It’s over 1,000 words, with a headline and a target […]
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How to write about mistakes without sounding like a phonyJan. 27, 2016 Owning that you made a mistake and that you’ve learned something from it is top-notch personal growth. But doing all of that and then writing about it for your business is about paying it forward, both to your biz and to the audience […]
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