Wondering when you should launch a book, a social media campaign, a course, a blog, an email newsletter, or anything else? Here's your answer.
by Brittany Taylor
published November 7, 2017
updated June 5, 2018
¶ I like new beginnings. Fresh slates? They perk me right up.
But I’m also a procrastinator.
As much as I enjoy thinking about starting something new and stewing in the anticipation of a launch, I’m also remarkably good at watching Day 1 go sailing by, excuses at hand for why I missed my self-administered deadline:
It was the wrong day.
Too many other things were starting then—it would have gotten lost!
This day next month is so much better.
I need more time to get things done.
I’m just not sure it’s the right thing for me to focus on right now.
It doesn’t make sense to start something new on this particular date.
Nobody’s going to buy it if I do it now!
People are way too busy to pay attention to what I’m doing this week.
My engagement has been down all month; I should delay my launch.
See? The excuses roll right off my fingertips.
The truth is, there isn't one perfect day. There are tons of them.
¶ The best day to launch something is one you stick to. Sometimes, though, that takes a little mental trickery.
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My name is Brittany, but my friends and clients call me "Britt." Online small business owners hire me to create content strategies and write their blog posts, email newsletters, and social media updates. I work with bosses around the world from the marshes of Charleston, S.C.