Here are my favorite blog posts, articles, and LinkedIn profiles out of the reams I've written.
You run a sale to get people in the door. That’s what the circulars are for, the TV spots, the radio ads, the email blasts, the social media posts—it’s all to get eyes on your business and cars in your parking lot.
But what happens when all that promo works better than you’ve dreamed, and you’re overrun with customers eager to snap up whatever it is you’re selling? You lose them…unless you have a plan in place to handle the high customer volume...
excerpt from a blog post for waitlist me, a waitlist and reservation SaaS app
More blog posts for waitlist me:
Survive spring break! The hotel manager's guide to using Waitlist Me to corral rowdy college students »
We’ve been through fad after fad in an effort to whittle waistlines, squeeze into our high school jeans, get fit for swimsuit season, and to get healthier overall.
But with people now cherry picking what we're willing to eat and what we're not, we’re starting to see the fad diet backlash hit foods that are also tied to sensitivities and intolerances.
excerpt from a blog post for Well Humans, a wellness consultancy run by Carla Alpert
Social media copy
Interior spaces are silent witnesses to our lives – The most interesting thing to me about walking into an interior is looking around and wondering what life in this space looks like. I believe photography is about telling stories, whether you’re shooting people or places or things. Whenever I enter a new room, I’m always searching for clues to how people live in the space. What goes on behind that closed door? What lovely little moments happen each morning in that nook? Those are the kinds of questions I want people to be able to answer through my photographs. This is nook designed by @storeydesignsf is the perfect spot to start your morning with your family! * * * * #interiordesignphotographer #interiordesigner #interiordecor #interiors #interiorinspiration #interiorstyling #interior123 #interiordecorating #interiorandhome #interior4all #interiorforinspo #interior_and_living #interiorinspo #passion4interior #interior4you1 #interior4you #interiorwarrior #interior2you #interior444 #interior125 #interior9508 #roomforinspo #inspire_me_home_decor #dream_interiors #helynnospinaphotography #helynnospina #architecturalphotography #design
Oof! The unglamorous reality of this photographer’s life is that I spend more days than I’d like getting up close and personal with porcelain thrones. I’ve climbed atop dining room tables, wedged myself behind furniture, and smooshed my body into walls and railings. You name the tight spot, and I guarantee you I’ve squeezed myself into it. But when you are shooting a bathroom this gorgeous you do what it takes to get the shot ! I’m actually sitting on the toilet 😉 . @ivy.mark knows all my secrets. Click the link in my bio to find out how I got started as a photographer (did you know I was a bio major in school?) plus my advice for making it through your first photoshoot. * * * #interiordesignphotographer #sanfrancisco#interiordesign #homedecor #sf #interiors #interior #homedesign #interiorstyling #interiordecor #interiorinspiration #interiorinspo #interiordecorating #interiorstyle #interior4all #homestyle #interiorandhome #interior123 #interiorforinspo #interiorlovers #interiordesignideas#bathroomgoals#architecture#architecturephotography #photographer#design #interiorforyou #interiordetails #interior_and_living #decor
It’s the light that gets me.
As a photographer, it’s the first thing I notice about a place. As a traveler, it’s essential to what I remember about a trip. My memories are keyed to how Mother Nature lit a certain moment. The light is transformative. It’s moody. It tells the story of the place, and it does it all in a snapshot. A weak ray cutting through fog? Just the beginning of a cactus-strewn morning. A sunset piercing the rim of a margarita glass? The precipice between a day in the sun and a tequila-soaked night out in Todos Santos.
excerpt from a blog post for Helynn Ospina, PHOTOGRAPHER, INTERIORS AND TRAVEL
“Family law is personal. We know it’s not just your business, your bank accounts, and your assets we’re working with—it’s your life. That’s why we ensure that your experience working with our firm is a positive one. It’s not just the results that matter. At DeTorres and DeGeorge, the process counts, too.”
Rosanne DeTorres, divorce and family law attorney
linkedin pulse post
Six seconds—that’s how long a recruiter spends looking at your LinkedIn profile or your resume on average.
That’s a little longer than it takes you to blink. And it’s just enough time for you to captivate a recruiter’s attention and keep him engaged in the superb-ness that is you as a job candidate.
excerpt from a linkedin pulse post for ron nash, a linkedin master trainer and career coach
More li pulse posts for ron nash:
Transform your LinkedIn profile summary into the ultimate cover letter »
“Strong, effective leaders have the power to make a difference in people’s lives, but only if they’re given the tools to do so. My tool of choice is emotional intelligence (EQ). EQ training and strategies allow leaders to remain engaged with those they manage while making critical strategic- and performance-based decisions that benefit their organizations.”
Drew Bird, leadership specialist at ClearPoint Leadership
“I didn’t go looking for change. Change found me when a client mentioned she’d recently become a Rodan + Fields consultant. I looked into it and loved what I saw: Skincare products developed by the creators of Proactiv backed by a business model that supports women entrepreneurs who want to take control of their lives. It was a mission, a product, and a model I believed in and trusted, so I took the leap. And ladies? It was the best career move I’ve ever made.”
Allyson Crozier, Rodan + Fields consultant and team leader
“What if there was one place where recruiters across the healthcare industry could find the best candidates to fill their open positions, fast?In 1999, I decided to change how healthcare recruitment advertising is done. Now, more than 18 years later, my company, O.I.S. Media, has changed the face of healthcare hiring across the United States—and that change isn’t slowing down anytime soon.”
Christina Timmons-Snider, president/CEO and founder, O.I.S. Media
The interviewer sitting across the table might seem perfectly chatty, but her questions are loaded with ulterior motives. While you might think you’re the answer to her hiring needs, it can be nigh on impossible to get that across—unless you’re thoroughly prepped to answer her queries.
We asked three industry pros to tell us which questions job candidates tend to bungle the most, and how you can avoid every single pothole on your way to interview nirvana. Read on for their best advice...
excerpt from an article on mediabistro.com
More articles for mediabistro:
We’ve all spent plenty of time asking friends, family, even the little voice in our head, “How will we know when we’ve found the one?” But Ellen McCarthy, a reporter at The Washington Post, is really the one you should ask...
excerpt from an article on Greatist.com
Priorities may change, but taking care of yourself is always important.
How can you tell if things aren’t quite balanced and aligned? Here are five signs to look for...
excerpt from an article on SELF.com
“Lifelong learning is our motto, and it’s one I come by authentically. My quest for learning has supported my 20+ years in education technology. I stay committed to being involved in helping this industry continue to evolve and thrive.”
Carrie Doyle, strategic business partner, Center for Career Leadership; education technology consultant
It's easy to daydream about your crush asking you out on a date — but it's also totally normal to freak out over the idea of someone you're not into asking you the same thing.
In the name of all that is sensitive and unsubtle in this world (because no one wants to wonder if "I'm busy this weekend" actually means "ask me later" or "ask me never") we're telling you how to say "no," sans snoot, snark, and sour feelings.
excerpt from an article on TEENVOGUE.com
More articles for TEENVOGUE:
8 passive-aggressive texts everyone sends (and what to type instead) »
Sneaking in one last trip before the resorts transition from snow to springtime? Though there’s still powder aplenty, try dividing your time between downhill runs and the new mountain bike on the block.
Say hello to the fat bike, whose 3-inch-plus tires will have you cruising over snow in seconds. Over the last few seasons, the sport's popularity has exploded, among ski bums as well as off-season cyclists and triathletes, and North America’s top winter sports destinations have taken notice. In fact, many are opening exclusive experiences just for fatties. Here, we’ve compiled six top-notch trips.
excerpt from an article for Equinox's luxury web magazine, furthermore (formerly Q by equinox)
Swallow those screams and hold back the cringe that’s wriggling up your spine.
Yes, the eight things below are on the icky side of the spectrum. But you know what? It’s silver lining time. GL presents eight things that might gross you out, but almost definitely will not kill you...
excerpt from an article on girlslife.com