The best reason to blog your blogging schedule and not publish a postFeb. 26, 2016 Last week, I didn’t publish a post. I came close. The post I almost published is saved on my hard drive, right next to the Word Document containing this one. It’s over 1,000 words, with a headline and a target […]
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32 unbeatable ways blogging ads value to your marketing strategyJan. 29, 2016 One of my former clients was in the business of building author platforms through blogging. This was a person who understood how blogging adds value, I thought. I was thrilled to have signed a contract with someone who got it. Until our next […]
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Content strategy 12 reasons to publish blog posts during the holidaysIs it a deal-breaker? No. But this is why you should consider hitting “publish” on fresh content between Christmas and New Year’s anyway.by Brittany TaylorLast updated JUNE 19, 2019 ☰ menu I love the holiday season. But you know what I hate? Opening up my […]
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content strategy 7 resources that will change the way you think about content strategyContent strategy professionals share essential tidbits about branding, marketing, and building your small business online.by Brittany TaylorLast updated JUNE 19, 2019 ☰ menu Strategy is important.I’ve talked about it a lot on this blog, but here and here I offer up the […]
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How content marketing fuels referral-based businessesOct. 22, 2015 I’m a content marketer, and most of my business comes from referrals. I’m not alone—referrals are huge for small businesses. According to the Small Business Association’s 2014 Small Business Profiles released earlier this year, small businesses report that 82 percent of their new business comes from referrals. […]
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CONTENT STRATEGY Content marketing helps small businesses stand outDigital marketing strategies like blogging, social media, and email newsletters help small businesses compete with bigger companies. Here’s how by Brittany TaylorLast updated june 19, 2019 ☰ menu Big businesses come with big budgets—big budgets that small businesses like yours and mine don’t have. Are they using content […]
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content strategyWhy your content strategy isn’t working5 reasons you haven’t been successful with content marketing yet by Brittany Taylorpublished September 8, 2015updated June 5, 2018 Pin0 Share0 Tweet0 Share0 ¶ In content strategy land, there is nothing more happy dance-worthy than when you get your first big web traffic surge or your first insightful comment or […]
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Content StrategyThe key to blogging better might be outsourcing your content writing3 reasons to hire a ghostwriter (and 1 reason to keep DIYing your online business blog) by Brittany Taylorpublished September, 2015updated June 5, 2018 Pin0 Share0 Tweet0 Share0 ¶ You’ve been trucking along solo since the beginning, but as your business grows, the demands on your […]
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CONTENT STRATEGY How to launch your content marketing strategy3 steps to follow before you introduce your small business’ content strategy to your target audienceby Brittany TaylorLast updated JUNE 19, 2019 ☰ menu In this post, I covered the three essential content strategy questions you and your business ought to consider before launching so much as […]
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content strategyWhy your audience wants you to tell stories with your contentand why stories are the most powerful tool in your content strategy arsenal by Brittany Taylorpublished August 1, 2015updated May 30, 2018 ¶ I have a confession to make: I am a story hoarder. From Pocket to Evernote to Goodreads to an old-school paper file, […]
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