Clicks start with a headline. It needs to be catchy, and it helps if there’s a killer image to help capture your visitors’ attention. Being catchy without being bait-y can be tough (and boy, do some websites make it look impossible!). Here’s how to write headlines right | via SeeBrittWrite.com

Write honest headlines to get clicks and conversions

By Brittany Taylor

Write honest headlines to get clicks and conversionsOct. 29, 2015  Betrayal—it’s what you feel when you click on an article and realize it’s not what its headline promised it would be. I hate that feeling, but what I hate even more is that I feel it so frequently. I understand why click bait headlines seem […]

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Referrals are huge for small businesses. They drive 82% of new business. But leads don’t convert just because their friends told them you rock. You have to convince them—and content can do that. | via SeeBrittWrite.com

Content marketing is the one-two punch your referral-fueled business needs

By Brittany Taylor

How content marketing fuels referral-based businessesOct. 22, 2015  I’m a content marketer, and most of my business comes from referrals. I’m not alone—referrals are huge for small businesses. According to the Small Business Association’s 2014 Small Business Profiles released earlier this year, small businesses report that 82 percent of their new business comes from referrals. […]

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Got big competition? Consider content marketing one way to even the playing field (and captivate your target audience). | via SeeBrittWrite.com

Content helps small businesses stand out. Here’s how

By Brittany Taylor

Fact: Content marketing helps small businesses compete with the big guys. Here’s how.Sep. 26, 2015 Big businesses come with big budgets—big budgets that small businesses like yours and mine don’t have. Are they using content marketing? Heck, yeah. In fact, 90% of companies are doing some kind of content marketing today. I know what you’re […]

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When your content strategy is failing, you have 2 options: Fix it. Or fail. Let's fix it, guys. | via SeeBrittWrite

5 problems killing your content strategy #happydance

By Brittany Taylor

5 tactics that are sabotaging your content strategy successSep. 8, 2015  In content strategy land, there is nothing more happy dance-worthy than when you get your first big web traffic surge or your first insightful comment or your first social media share from an influencer you’ve been following forever. But if you’re feeling more #sadface than […]

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Ready to stop planning and start doing? Here's how to get your content strategy out of your head, onto paper, and into action. | via SeeBrittwrite.com

3, 2, 1, launch! Put your content strategy to work

By Brittany Taylor

How to launch your content marketing strategyAug. 12, 2015  Last month, I covered the three essential content strategy questions you and your business ought to consider before launching so much as a Twitter profile. Let’s recap: #1. Who is your target client? #2. What is your product? #3. What are your short-term and long-term goals? […]

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Stories work. Here's why | via SeeBrittWrite.com

Why people connect with stories

By Brittany Taylor

Why your audience wants you to tell them a storyAug. 1, 2015  I have a confession to make: I am a story hoarder. From Pocket to Evernote to Goodreads to an old-school paper file, I have stories shoved in every type of technology that could possible hold them. Will I read them all? No—yes!—well, probably […]

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Goodbye, Mr. Roboto! Learn how to talk to your audience like a real person | via SeeBrittWrite.com

How to talk to your audience like a real person

By Brittany Taylor

How to talk to your audience like they’re real peopleJuly 20, 2015  It’s not much of a secret anymore that customers want brands to talk to them rather than at them. If you need proof, look at the rise of storytelling via the increased interest in longreads, Twitter stories, and Vine. Look at customer complaints that […]

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