Writing about your work life is my work life. My name is Brittany and I'm a ghostwriter.
Here's how that works: In my comfy chair in Charleston, S.C., I pretend to be you (but in a not-creepy way). I write blog posts, social media copy, and email newsletters using your brand's voice and all the industry knowledge you've learned over your many years of experience. Then you publish it using your name.
See? It's like I'm not even there. Spooky.
from indies to biggies
The single thread that runs through my life is an urge to write.
From grade-school storybooks to letters to my grandparents to myriad journals, I was always the one scribbling something during my down time. In high school, a teacher pushed me toward the student newspaper. That was the beginning of me figuring out where I fit in the world.
A secret: I never enjoyed writing news. I was intimidated by it. What I loved was features. I was captivated by the millions of different stories there was to tell about people and places and things. I wanted to tease out what made them worthwhile.
So that's what I did.
College was my wonderland. There, at the University of Richmond, I found friends that shared my love for Harry Potter trivia, and professors that challenged my idea of what I would do with my life.
Four years and a B.A. in English later (with honors and several awards, thankyouverymuch), I knew I didn't want to land at a newspaper or a publishing house. I wanted magazines, and I pushed until I got there.
"The Magazine" you might see me mention on Instagram is Girls' Life magazine, one I'd subscribed to as a tween girl myself. The audience—girls ages 10 to 16—was a dream. It was like having an army of little sisters who were obsessed with Selena Gomez and Hermione Granger.
I published hundreds of articles, scored fanmail, live-Tweeted the London Olympics, and scads more. The writing and community part were awesome.
The lifestyle, however, wasn't. Three years after I landed what I thought was my dream job, I left to freelance—something that had once terrified me.
Freelancing is hard. At The Magazine, I worked directly with freelancers, so I knew exactly how hard it was. But working 60-plus hours a week for bad pay and a not-awesome boss was making me sick, and I wasn't growing creatively the way I wanted to.
Then, I was laid off. My world got scary fast. It also opened up so many new possibilities.
As a freelancer, I wrote lifestyle, education, career, and health/wellness features for online outlets like SELF.com, TeenVogue.com, and Greatist. Then, a client I interviewed for a Mediabistro article asked if I could ghostwrite a few articles for him, too.
Why not?, I said.
That was 5 years ago. And that client? We're still working together.
Stepping into someone else's voice and expertise isn't for everyone, but it's where I'm thriving. What I love about content marketing and ghostwriting is that it always challenges me to up my game.
There's no getting comfortable with my clients, and that's how I like it. Because their work is continually changing, mine is, too. And since writing for them requires me to be intimately familiar with their skill set, I'm also constantly in research mode. (The eternal student in me likes that part in particular.)
As a content marketer, I always have my fingers on the pulse of, well, all sorts of things. From my inbox to social platforms to RSS blog feeds to Reddit, I'm digging deep into a variety of lifestyle, cultural, professional, and interpersonal topics. (Right now, I'm deep-diving into D&I initiatives.) I nerd out over Google Analytics reports, fiendishly track social media post engagement, and cheerlead my clients, my friends, and my larger network like I was born with pompoms in my hands.
As a ghostwriter, I also have the opportunity to grow with my clients and watch their businesses evolve as the months and years pass. That first client I mentioned? He's gone from running his own small head-hunting business to creating a course for the No.-1 textbook publisher in the U.S. to developing a training program for Facebook.
Facebook, y'all! I'm so proud of him I could cry.
Here I am in the marshes of Charleston, a full-time content marketing strategist with a few openings on my calendar.
My schedule is currently split between independent small business clients (see: the Facebook big shot) and marketing agencies. I'm open to booking more work from both sides of that coin.
Also: I am a proud progressive and a gay woman. While I don't write politics- or identity-focused content unless my clients request it, both of these facts are a big part of who I am. If they are a problem for you, go ahead and click that black X up in the corner.
Another thing you should know about me: I have a chronic disease called ulcerative colitis. You'll probably see me mention it on the blog or on social media. I was diagnosed in 2012 and have spent the last 7 years slowly working toward remission. I'm not there yet, but I'm doing OK.
When I'm not writing, I'm probably at the movies, sitting in front of my sewing machine, or waiting for a loaf of bread to rise. Talk to me about what you've seen lately (I'm loving Captain Marvel and The Chilling Adventures of Sabrina), sustainable living (I'm working on cutting single-use plastics out of my life and learning how to mend my own clothes), and your best simple kitchen hacks (oil on the counter is the best for shaping challah).
If you're local, I might just bake you bread. It's delish; my Holy City-based SaaS client can totally back me up on that. If you're not, that's cool, too. I love working with businesses and making online friends from all over, although I tend to stick to clients based in North America.
I live and work alongside a demanding taskmaster, Georgie the Goldendoodle. He routinely shows up on my Instagram feed (if he looks like he's posing, he is. I think he practices in the mirror when I'm out running errands).
If we're on a call and you hear a dog, that's him and we're sorry. He is, however, quite happy to appear on camera at your request. Bow tie optional.